The Chocolate Lounge
Social Media, Web Design and Hosting
Chocablock Limited creates luxury handmade chocolates onsite at their cafe, ‘The Chocolate Lounge’ with the finest ingredients. Before we began working together, the only use of their social media was to advertise vacancies and reply to the odd enquiry. We decided the company needed to make a big impact on social media to let the community know they had arrived. To do this we held a competition to win a £30 tin of chocolates, followed by the creation of an exclusive ‘Chocablock Club’, only available for sign up through social media. This lead to huge growth of the page with the competition reaching over 12,000 people and the Chocablock Club receiving over 300 sign ups and making over 4 time ROI within the first month with us.
Since running The Chocolate Lounge, the focus has always been on ensuring that the content remains to have a luxury feel and strengthening the brand to ensure it’s customers feel this. This is achieved by ensuring posts have high quality photos, matched with the consistent trigger words (such as ‘luxury’, ‘hand-crafted’ etc.) so the customer knows it is a special product. Our posts are timed for when The Chocolate Lounge’s average customers are most active on Facebook, making sure that the reach is as high as possible. Since working with us, Chocablock Ltd has gone on to work with the likes Rolls Royce and other iconic companies.